Meets your customer’s need with a designed experience

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What is necessary is to listen to your customers: understand their needs, expectations and jobs to be done, and design an experience that meets those needs. The same goes for your employees.

This is why you have to upgrade your user, not your product. Value is less about the stuff and more about the stuff the stuff enables. Don’t build better cameras — build better photographers.
Fabulous Customer Service’ sounds user-centered but it’s often just a company-centered focus masquerading as user-centered. The role of customer service is to support and enable users to not just feel better, but to be better.

You will achieve this if you understand that, Customers long to interact with and even relate to employees who act like there is still a light on inside. Customers who love you won’t be able to stop raving about you. But you have to earn the right to their story first.
The magic formula that successful businesses have discovered is to treat customers like guests and employees like people, so the truth is all businesses need to be young forever. If your customer base ages with you, you’re Woolworth’s.

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Try to report or make public poor customer service experience

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A complaint expressed via Twitter, especially with the hashtag of the company’s name together with ‘bad customer service’, is likely to get a very quick response.
Today, Twitter and Facebook are the go-to outlets for our protests, offering a convenient and faceless black hole of Insta-rage. It’s where you find pissed-off people tagging instances of #badcustomerservice, the charming SCREW-YOU-HOME-DEPOT crowd; and all those people who will never, ever, fly some aircraft again. But these are not places for action. They’re just venues to let off steam. “Sometimes all you need and the best you can do is vent,” Winch says. Transforming a wrong into a right is a learned skill that requires more than a quick tweet.

Once you’ve found the right person, whether face-to-face or via email, it’s show time. Start with something positive, because you don’t want them to think you’re just an angry person. This is usually a simple compliment (i.e. “I love your products . . . ”), and it never hurts to mention your shopping habits (“ . . . and I buy them all the time”). Then get to the point. Skip the drama, exclamation marks and hyperbole. Don’t allow yourself to be proven completely irrational.

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How to Enhance Your Status in Your Customer’s Eye

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Whether you are selling a brand, product, or a service, the most important part of the sales cycle is the customer, and probably the ultimate goal for most business owners. What happens though, when your customers think or perceived your product as too expensive? You might think that lowering your prices, or increasing your marketing will do the trick, but this could just result in losing your customers’ interest or worse, losing the sale.

The best approach in this situation, one that should be considered from the beginning, is to elevate the value of your product or service, and brand. When a customer overlooks the price of a product or service, because of the benefits that impact them specifically, it is called perceived value.

This “value” varies between customers because everyone has different values and cultures. This technique helps to enhance the value of your product and make it worth so much in the eyes of others that the price will not matter. For example, luxury goods such as Cartier, Louis Vuitton, Prada or Rolex managed their brands equity and perceived value to command a high price tag, and they rarely have to offer discounts for their products.

Here are 4 simple ways to add value to your product or service:

Target Customer Values

Benefits Sell, Not Features

Provide Giveaways

Maintain a Positive Image

Customers are always right: How many firm obeys this?

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What is necessary is to listen to your customers: understand their needs, expectations and jobs to be done, and design an experience that meets those needs.

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CPC raises alarm on contaminated baby powder

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CPC: Buhari assents to Federal Competition and Consumer Protection Bill

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On CPC, the Nigerian President, Muhammadu Buhari has assented to the Federal Competition and Consumer Protection Act 2019. This was contained in a statement released on Wednesday by

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Inspire Your Employees by Treating Them Like Customers

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Employee motivation is a critical aspect at the workplace which leads to the performance of the department and even the company. Motivating your employees needs to be a regular routine. Read more

How to Calculate the Market Value of a Company

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If you’re thinking of investing in a company, or selling yours, it helps to calculate the value of that company for yourself so that you get your money’s worth. The market value of a company Read more

Is Your Focus on You or Your Customers?

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 Do you know that by focusing on your current customers, you gain the ability to understand the core components and interests of your most valuable clients. It’s About The Customer, Not You! Read more