Internal Communication

Internal Communication: Impact On Your Business and How To Improve It?

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Internal Communication

Internal communication refers to the ways you and your colleagues share information, whether in person or remotely, verbally, or in writing. While external communication with customers, clients, and the general public is critical, internal communication is the backbone of a successful business.

According to Gartner, effective internal communication improves productivity by as much as 10% and can increase profits by up to 29%. Avoiding misunderstandings and contradictory messaging also is key to boosting employee morale and satisfaction.

 

Challenges of internal communication across different channels

Today’s workforce uses a variety of communication channels to stay in touch. In addition to traditional face-to-face conversations and phone calls, your team now likely uses several digital channels to communicate, including email, instant messaging, video conferences, texting, and interactive work platforms like Google Docs and Google Sheets.

It is important to choose the right channel for your communication. To do this, consider the following:

  • The type of communication you’re engaging in—whether upward, downward, or lateral.

This is often worth considering when choosing which channel to use. For example, it might be fine to send a quick, casual text to a fellow manager or a direct report when you have a question that needs answering. But when asking a CEO for advice, it may be preferable to send a more formal email or even meet face to face.

  • Your communication style—and that of your audience.

Individuals with personal or intuitive styles, for instance, tend to prefer connecting in person, whereas analytical and functional communicators often respond well to written communications.

Choosing the best channel for a particular task and audience helps maximize the potential efficacy of your message. It means faster responses, fewer misunderstandings, greater levels of engagement, and better relationships between individuals and teams.

Internal Communication

Advantages of good internal communication

Here’s what good internal communication facilitates:

  • Promotes effective collaboration and project management by preventing information silos
  • Improves employee morale by minimizing misunderstandings and empowering employees to ask for what they need to succeed
  • Fosters innovation by providing employees with a safe environment in which to speak up and express novel ideas
  • Encourages a culture of communication by promoting honesty and transparency
  • Streamlines remote communications with guidelines to prevent unintentional overcommunication

Of course, the opposite is also true. Poor internal communication can have a significant detrimental effect on productivity as well as employees’ morale and mental health. This is why improving internal communication must be a top priority for your organization.

Credit: Grammarly

The Power Of Good Customer Service

The Power Of Good Customer Service

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The Power Of Good Customer Service

Good customer service is essential for every business to attain its customers. Offering customers a positive welcome, helping them resolve their questions, and responding quickly will satisfy them and keep them happy. When you can keep up a good relationship with your customers, you will likely gain their loyalty, which will translate into regular sales and profit. For more on the power of good customer service and how to achieve it, here’s more.

 

The Benefits Of Good Customer Service

Many benefits come with offering good customer service. Not only does it do wonders for your brand reputation, but it also:

 

1.    You can build relationships with your customers

Good customer service will help you create more personal relationships with your customers. You will be able to build relationships through good customer service as you can keep up a conversation, ask them for feedback to improve your business, and ensure that they feel respected.

For instance, whether you offer quick responses or handwritten thank you cards, good customer service will go a long way and help you build more connections with your customers.

 

2.    Increase sales

Happy customers will likely lead to an increase in sales. If you satisfy them, then they will be happy to make a purchase.

An increase in sales is common in businesses that offer great customer service. When you offer good customer service as a business you will boost your brand reputation, which will attract new customers. New customers and happy current customers will guarantee to turn into more sales.

 

3.    More profit

If you can offer good customer service and make your customers feel happy, then they may be more willing to pay more money for the product.

Let’s say you have a business that is looking to increase its prices due to demand, production, and competition, then your loyal customers will be happy to pay more money if you ensure to maintain good customer service. Increasing your prices does not need to be a worry for your business. Instead, you will attain more profit.

Credit: New to HR