Call Metrics Digital Agencies Can’t Afford to Ignore – 1

Now we’re living in a digital age, the competition for digital agencies has heated up. More and more businesses are allocating budget to dominate the online market, so how exactly

 can you determine how your campaigns are performing and ensure your agency can prove its value to clients?

In a world full of resources for measuring success (analytics, channels, and tracking tools) many agencies struggle with determining whether they’re monitoring the most appropriate key performance indicators (KPIs) to calculate their clients’ return on investment (ROI).

Thankfully, the answer can be found in the form of call tracking. But simply investing in this handy tool isn’t enough; you need to know which metrics to monitor to get your clients the best results, thus boosting their investment into your agency.

Here are five crucial phone calls metrics your digital agency should be tracking:

Source of Call

With competition fierce for digital agencies, it’s unsurprising they are advertising across multiple channels. Whether it’s through pay-per-click (PPC) campaigns, emails newsletters, social media, your business needs to know which marketing methods are driving phone calls. Otherwise, how can you measure your campaign performance and determine whether spend needs to be reallocated? This is where call tracking comes in.

Call tracking funnel

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