Customer Service Week: Good service is magical

It is Customer Service Week in October and if you are  all out of ideas, do not despair, here are some awesome themes and activities. 
Customer Service Week is both an international and a national celebration and it brings out the importance of customer service and of the people who serve and support customers on a daily basis. National Customer Service Week is celebrated during the first full week of October, and this year it falls on October 7-11th. Each year, thousands of companies across the world celebrate Customer Service Week. They represent leading financial, healthcare, insurance, manufacturing, retailing, hospitality, communications, not-for-profit, and educational organisations, as well as government agencies and others.
The theme recognizes that good service is magical. It can turn an unhappy customer into a satisfied long term customer. It can turn an occasional customer into a repeat customer. The best companies recognize that the celebration is actually focused on the employees. After all, they are the ones delivering the exceptional service, to both their internal and their external customers. They are the ones who impact the customers’ experience.

  1. Start the Week with Breakfast – Have a kickoff breakfast when everyone comes to work. If you want to get the C-suite involved, have the executives serve all the employees. According to Gessert, “There’s no better way to say, ‘You’re important to us.’”
  2. Dress Up Day – Set one of the days of National Customer Week aside to let people do something different clothing-wise. Maybe it’s a casual day – or let employees come up with a theme that includes colors or uniforms. Maybe they dress in the attire of their favorite sports teams. The key is to have fun with it.
  3. Internal Recognition and Rewards – It’s always motivational for employees to be recognized for their accomplishments. Consider a town hall meeting and use it as an opportunity to celebrate the success of the organization.
  4. External Recognition – Consider taking the celebration outside of the company. Let your customers know about some of the people “behind the scenes” who deliver the service and support they need.
  5. The Power of the Pen – Executives and managers can take time to pen handwritten notes to employees. Many employees keep these notes. This type of recognition is personal, meaningful and gives the employees a sense of pride about who they work for. Provide a blank thank-you card to every employee and ask each of them to write a note to another fellow employee. This is peer-to-peer recognition and appreciation.
  6. Have a Charitable Fundraiser – Doing something special during the customer service week as part of your “Giving Back” program is always a fun and meaningful activity. It’s a rallying point for employees and makes the statement, “Yes, our business is important, but life is more important.”
  7. Bring in an Outside Speaker – Many of you reading this article will know of a professional keynote speaker on customer service,  We are suggesting  you bring in a customer service speaker  to talk to the employees about the great work they are doing.  and ask if they would join you and deliver a few words at the kickoff breakfast or another time throughout the week.
  8. Recognize Your Customers – Even though we want to focus on employees, it’s still okay to shine the spotlight on your customers too. After all, it is called National Customer Service Week!
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