Do Your Employees Love Your Brand?

The truth is, if your employees are to feel motivated to genuinely live and breathe your brand, it’s essential they buy into your story and values at an emotional level, just as we encourage your customers to do.

As humans, we are hardwired to respond to stories, and they are very powerful tools for us to use. Align your people with your brand story, encourage them to believe in the value of what they do, your common purpose and what your brand stands for, and you‘ll build a powerful team of advocates. And they will become your strongest promotional asset, as their love of your brand will shine through to your customers.

So you can see how your internal marketing runs parallel to your external marketing. If your employees are to feel motivated to genuinely live and breathe your brand, it’s essential they buy into your story and values at an emotional level, just as we encourage your customers to do.

Feel free to reply these questions:
Are you happy? Are your coworkers happy? When are you the most happy on a given workday? What makes you happy? Is your boss happy? When you think about going to work, does it make you happy?

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