Enhancing the client experience is by giving customers a seamless experience is the rule these days, and technology is vital to making it possible. The challenge, however, lies in making each experience effortless as well, as technology that is poorly implemented or demands too much from the user can seriously compromise the experience. For this reason, many would argue that the answer is not just using optimized contact center technologies, but further adding a human element that ensures consistent quality control and delivers the meaningful personal contact that customers still desire. Here are six ways technology can be used to enhance the customer experience.
If you are selling software, hardware, or any tech-based product, your customers will have more questions than occurs with other types of products. While manuals go a long way towards helping clients use the technology correctly, you should also consider live streaming (if you have few clients and your products are in the high-end sector) as well as dedicated videos or video courses that will take clients through everything from starting up to troubleshooting.
We have mentioned just a few ways in which technology can boost customer success and satisfaction, yet by doing so salespeople are ultimately killing two birds with one stone. Happy clients mean loyalty, retention, and word-of-mouth marketing. It also involves fewer complaints, inquiries, and calls, which can interfere with the goals you set out to achieve.