If you don’t solve your customer service problems today, you could be missing out on a lot of business in the future. Today, we are taking a look at some company who’s website is not customer service friendly. We would like examine four customer service problems your website could be causing.
1. No Contact Information
This sounds somehow, but there are companies that forget to add contact information to their website. As a result, visitors have to search online to find an email address or phone number. This may help cut back on customer service inquiries, but it also angers your audience.
Rather than take this approach, make it simple for your visitors to find the contact information they need. From live chat to email to phone, you should always be available.
2. Inaccurate Information
A website that provides inaccurate information is one that can lead to a variety of customer service problems.
For example, if your website describes a product one way but it’s different when it arrives at the customer’s home, you are sure to have a customer service nightmare on your hands.
The best way to avoid this is to review your website in great detail, paying close attention to any information that may be inaccurate or misleading.
3. Conflicting Information
Does one page of your website say one thing while another contradicts it entirely?
With this, you can expect to hear from customers who are unsure of what is right and what is wrong.
As you review your website for inaccurate information, pay close attention to contradicting details as well.
4. Complicated Navigation
You want visitors to your website to be able to find exactly what they are looking for, all without the need to contact you via phone, email, or live chat. This is why clear navigation is a must.
Some people will be coming to your website to read your blog. Others will be looking to make a purchase. And of course, there are those who care about nothing more than reading as many pages as possible as to learn more about your company.
Complicated navigation doesn’t do anyone any good (in fact, it causes a lot of harm). If this is a problem on your website, you can expect to hear from people who are unable to find what they are looking for.
These are just a few of the many website issues that can lead to customer service problems. Since you want to avoid these problems at all costs, so that you can provide a high level of service, you may need to make some changes in the near future.
It goes without saying that no website is perfect. Even if most visitors enjoy your site, there will always be those who find something wrong. While you can’t please everyone, there are things you can do to reduce customer service problems and provide a better user experience.
Have you come across any website issues that were causing your company’s customer service problems? How did you deal with these? Share your personal approach in the comment section below.