Customer service is the process of providing services to customers. In general, empathy improves the quality of customer service because it establishes a connection or bond between the customer and the employee.
Offering great customer service is no longer just a nice touch— it is fast becoming the key differentiator between business success and failure. Luckily, today’s companies can harness their power by developing one important trait – empathy.
Maintain this level of understanding for your customer and your chances of ending each conversation on a positive note will increase.
When you consider that 89% of companies compete on the quality of customer service alone, the impact of empathy becomes a clear differentiator. It can be the important difference between a positive and a negative peak; a loyal customer, or a competitor’s gain.
Empathy is Customer Service
You can spend all day talking with customers who have had problems with the company. Some of their problems may or may not have a resolution, but you can always show empathy. In doing so you:
- Help the customer feel heard
- Acknowledge their feelings
- Provide a good experience
Without empathy, the interaction can be cold and off-putting to customers, thus increasing the conflict.
Think of frontline customer service teams. Even in the best of times, it’s hard to keep up the optimistic, empathetic, and professional tone customers expect. Customer service teams are called upon to communicate with empathy all day, every day.
Customer service challenges amplify during times of crisis or uncertainty, as customers may need payment grace periods or policy exceptions for returns. No matter their requests, customers are counting on empathy, and they reward personal interactions that help them feel respected and understood.
Customer empathy can make a real difference during difficult times
People yearn for their needs to be considered and understood, especially during times of upheaval like we’re experiencing now. Agents will be dealing with customers that have lost their jobs, businesses, and even their loved ones. In difficult circumstances, even minor situations carry a much heavier weight.
As a company, you have the power to make a positive difference in your customer’s day, and in turn, create a loyal customer for life. Remember that one small act of goodwill can start a movement. And all it takes is a little empathy.
Credits: Dixa; Study.com