Why You Should Be Radically Transparent With Your Customers

Always set yourself up for success with your customers

Being more open about your products, prices and results will set you up for success. For example when you say, ‘we list our fees on our website and level with potential clients about what they can realistically expect from us’. It makes them feel relaxed and willing to do business with you. 

When it becomes clear that a potential client is hoping, then you will deliver incredible results in an exceedingly short time-frame, be frank with them about how achieving their desired results could require more time. Contrary to what you might think, this level of honesty isn’t killing your sales. Potential clients respond well to straightforward talk about what you can and can’t do for them. Since you don’t over-promise, you are less likely to under deliver. 

In an effort to stay under the radar, sometimes it’s easier for employees to keep concerns to themselves. Given how uncomfortable some companies are with transparency on the inside, it’s not hard to imagine how afraid they’d be of being transparent with their customers.

But as scary as the idea of transparency might seem, in the long run, it’s good not only for your customers but also for your business. In addition to attracting new customers, transparency allows you to better serve your current ones, ensuring they stick with you.