Customers know what good service is and their expectations today are formed by whoever gives them their best service experience, whether in or out of your industry.
So, back to the questions … What company do you think delivers the best service? Is it one of the iconic brands previously mentioned, or that local company? What is it that this business or person does to make you think they are the best? And, here is the more important question:
What do they do that you don’t do that you can do?
That’s where you start. Maybe it’s something you can copy although my suggestion is not to copy but to adopt and adapt. Adopt the strategy but change or tweak it to make it uniquely yours. If you’re open to the best customer service practices from every industry, then you will spot trends and strategies before your competition. At that point, keeping up with your customers will be nothing but good news for your bottom line.