Truth be told, marketing today revolves around the customer. A customer-centric experience goes further than simply targeting the ideal client.
Individual preferences, not clusters, must be heard, honored and catered to. This will ensure customers become loyal lovers of your brand for life.
Why? Surely, you’ve noticed that happy customers generate buzz, as in, they rave about your services to their friends. Word-of-mouth promotion sets off positive ripples that bring in happy returns.
What is Omnichannel Marketing?
So far, we pretty familiar with a multichannel marketing approach: SEO, targeted offers, mobile optimization, engagement with followers on social media outlets.
All of these are tools to develop a relationship with the customer. That great and all, and up to now it worked smoothly. Some of these tactics, such as social media, engage followers by keeping a discussion going and generating buzz. Some, like coupons sent via a mobile app, personalize the relationship, making it more intimate.
However, imagine if all these methods were so smoothly tied together as to become one seamless, holistic organism.
As in, there is no separation between the social media site, where they chat with their friends about your services, and your mobile app, where your relationship with them becomes more intimate and on-on-one.
You want them to try your product, buy from your company, remain loyal to you, and keep that loyalty intimate through continued offers. Easy as pie, if you do it smoothly.
Remembering to Revolve Around the Customer
While creating this holistic omnichannel marketing organism, the focus should never stray from the individual customer. It doesn’t matter how many customers you have; your marketing should never be generic, and it should never make the customers feel like you are targeting their demographic, or not even targeting them for the right product at all.
Make them feel special. Take them on a date. Take them on two dates. Awe them.
To create that intimate relationship that revolves around the customers, do your research into what they like, target them with those offers, rinse and repeat.
Though every customer experience will be different, well, so is every customer.
What do you think about this article by CSM?