When we talk about a customer service perception being a fact, we mean, a marketing concept that encompasses a customer’s impression, awareness and/or consciousness about a company or its offerings. Simply put, customer perception is what your customers and potential customers think of your organization.
This is affected by advertising, reviews, public relations, social media, personal experiences and other channels.
Consumers don’t purchase products primarily for their functions, instead they buy a product for the perceived benefit he will gain from it. This perceived benefit, in addition to his opinion of the product, are what create customer perceived value.
The fact is, when making a purchase, a customer values a product’s benefit higher than its function.
While customer perceived value is figured using perceived costs, these costs don’t necessarily mean money. Price is not the most important thing in determining a customer’s perceived value. However, it does play a role. There are ways to increase a customer’s perceived value when tackling a product’s price
Then another way to change a customer’s perceived value of a product through pricing is by changing the unit of measurement from money to other things that the same amount of money could buy.
In conclusion, one of the most effective ways to increase a customer’s perceived value is to appeal to his emotions or values. In order to do so, it’s important to know what types of things your customer might appreciate. Feel free to drop your own tips.