What is necessary is to listen to your customers: understand their needs, expectations and jobs to be done, and design an experience that meets those needs.
https://i0.wp.com/csmng.org/wp-content/uploads/2019/02/always-right.png?fit=536%2C394&ssl=1394536cusmed1https://csmng.org/wp-content/uploads/2018/04/csmlogo-300x76.jpgcusmed12019-02-08 10:28:062019-02-20 13:28:20Customers are always right: How many firm obeys this?
