Entries by siteadmin

4 Simple ways to boost your customer service

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Effective customer service can help improve customer satisfaction and loyalty, increase positive word-of-mouth marketing about your brand and consequently can help lead to a boost in customers and conversions.

No matter the form your customer service takes, you can take it to the next level (and hopefully retain more customers) with the following strategies;

The 10 Commandments of Customer Service

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Customer service is an integral part of our job and should not be seen as an external extension of it. A company’s most vital asset is its customers. Without them, we would not and could not exist in business. When you satisfy your customers, they not only help you grow by continuing to do business […]

3 Strategies to Improve Your Customer Service Standard

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Customer service is as important as anything that has to do with your business/organization. Here are the best 3 strategies to help improve your customer service standards: 1. Seek Customer Feedback To provide excellent customer service, you first need to understand their needs and experiences. For these, you need to ensure that you provide your […]

Consumer Bias: The Mere Exposure Effect

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In a 1968 study, Oregon State University Professor Charles Goetzinger ran an experiment in his classroom. Without informing the rest of his class, he had one student come to each meeting in a black bag with only his feet visible. Goetzinger then observed the reaction of other students. Initially, his students treated the “black bag” […]

Consumer Bias: The IKEA Effect

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In a 2011 study, researchers observed consumers as they assembled IKEA boxes, folded origami, and built Lego pieces. They found that participants saw their “amateurish creations” as similar in value to the creations of experts. More interestingly, the participants expected others to share this view of their work. Based on these results, the researchers concluded […]

The impact of internal communication on customer experience

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Communications with individuals and groups outside of your organization can directly impact brand loyalty, visibility, reputation, and revenue. Effectively managed internal communications creates a ripple effect that can positively influence external relationships with customers, third-party vendors, business partners, and even competitors. Effective internal communication enhances customer relationships While there is significant value in prioritizing employee […]