Are You Keeping up with Your Customers?

Focus on Keeping Up with Your Customers, Not Your Competitors. Every company these days seems to

 be either contemplating or pursuing digital transformation. … We believe the greatest challenge to companies today is not keeping up with their competitors, but with their own customers.The good news is that you no longer have to keep up with your competition; the bad news is that now you have to keep up with your customer – meaning your customer’s expectation of the service that makes you competitive.

Perhaps you just heard that your competitor is working hard to take away business from you – maybe they’re announcing a new product; maybe they’re advertising a major sale; maybe they’re opening a new location. Will any of these decisions cause your customers to leave you to do business with them?